The Specialist South African
B2B Market Research Company

The Specialist
South African
B2B Market Research Company

Insight Survey is a South African Market Research agency with 20 years of experience, specialising in Business-to-Business (B2B) and Industry Research.

Our bespoke solutions deliver business growth by ensuring you make smarter, data-driven decisions with reduced investment risk.

We provide actionable insights through customised surveys and interviews with B2B stakeholders and decision makers. Moreover, our market and competitor intelligence services will ensure that you always stay ahead of highly competitive South African markets.

Our objective, as a leading market research company, is to help you to successfully improve or expand your business, enter new markets, launch new products or better understand your internal or external environment. We believe that the right intelligence is crucial in making business decisions, especially when it involves significant investment.

Our dedicated team of experienced researchers brings a wealth of industry knowledge to the table, making us the go-to market research company in South Africa for businesses looking to make informed decisions. With us, you get access to cutting-edge market intelligence and actionable insights tailored to your specific needs.

We’re not just experts in what we do; we’re also passionate advocates of the power of research to transform businesses. Insight Survey is more than just a research company in South Africa – we’re a partner in your journey to success!

Business-to-Business Market Research

All industry research companies know that reaching professional decision-makers is no easy task. We have robust acquisition channels and, utilising our unique recruitment approach, we can reach B2B professionals across industries and job roles.

Most importantly, surveys and interviews are conducted by researchers who have the necessary skills to communicate effectively with key B2B stakeholders and decision-makers. They ask intelligent questions and astutely probe responses so you gain the best B2B insights in Johannesburg, Cape Town, and across South Africa.

As a leading B2B market research company, we understand the unique challenges that businesses face. Our dedicated team of experts is ready to work closely with you, offering personalised solutions tailored to your specific needs. From uncovering new opportunities that deliver business growth to providing invaluable market insights, we’re here to help you navigate the complexities of the business landscape. 

B2B Market Research Solutions

We provide actionable insights that deliver business growth through customised surveys and interviews with B2B stakeholders and decision-makers.

Obtain actionable insights on how to grow your business based on a deeper understanding of the market, competitors, brand, customer service, and the motivators for customers to switch.

Evaluate the return on your marketing investment through feedback on key brand equity metrics, advertising effectiveness, or the evaluation of new advertising concepts.

Determine customer satisfaction across multiple business touchpoints and design win-back strategies to increase Net Promoter Score and brand loyalty.

Engaged employees deliver better customer service and have increased productivity rates, resulting in happy customers and higher profits. Track your employee engagement and satisfaction.

Understand the needs of your customers and determine unmet needs to unlock growth opportunities for the development of new products and services.

Identify and understand the key decision-makers, gatekeepers, and influencers along the path to purchase. Uncover the decision-making factors and motivations to make you their 1st choice.

Identify gaps in the market and gain feedback on the viability of a new product/service through concept testing to ensure successful new development market launches.

Quantify the size of your market and your current share (TAM, SAM, SOM) to determine the market potential and identify opportunities for growth.

Market & Competitor Intelligence

We provide intelligence that will ensure that you always stay ahead of highly competitive South African markets. We have a portfolio of Pre-Packaged Market Insights Reports, Quarterly Intelligence Monitors, and provide Bespoke Market and Competitor Analysis.

Bespoke Market and Competitor Analysis is customised to your specific information needs regarding your market and competitors, such as trends, products and services, marketing, and pricing.

Our Quarterly Intelligence Monitors provide ongoing market intelligence on the latest industry news, market trends, and competitor news. It provides local and global industry monitoring to ensure you are one step ahead.

Our range of pre-packaged reports includes Hot and Cold Drinks, such as Coffee, Tea, Bottled Water, Sports & Energy Drinks, Juice, Carbonated Soft Drinks, and RTD/Iced Tea.

Our Long-Term Insurance and Short-Term Insurance reports provide an in-depth understanding of the South African market trends and opportunities.

Our range of pre-packaged reports includes Breakfast Cereals, Fast Food/QSR, Functional Foods, Snack and Sweet Biscuits, and Pet Care.

Our range of pre-packaged reports focuses on OTC sectors, such as Cough, Cold and Flu, Weight Management, and Sports Nutrition.

Case Studies

Testimonials

Client Reference Letters

SAMRA and B-BBEE Certification

Insight Survey are accredited SAMRA corporate members and a verified Level 1 B-BBEE company.

Let's Connect

Our team will respond within the next 24 hours, sooner if possible.
If the inquiry is more urgent, please call 021 045 0202 (Cape Town) or 010 140 5756 (Johannesburg).

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Frequently Asked Questions

Still have questions?

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Market research in South Africa involves collecting, analysing, and interpreting information about your target market, industry, or business environment. This process helps businesses identify potential opportunities and challenges, make informed decisions, and develop effective strategies. Partnering with a market research company in South Africa like Insight Survey can help you conduct thorough and accurate market research. 

  1. Primary Research: Collects first-hand data directly from the source. This includes interviews, surveys, and focus groups. 
  2. Secondary Research: Gathers existing data from publicly available sources such as industry reports, market studies, and government publications. 
  3. Qualitative Research: Explores opinions, attitudes, and motivations through methods like interviews and focus groups. 
  4. Quantitative Research: Uses statistical analysis of numerical data to identify patterns and trends, usually collected through surveys.

Research companies provide businesses with valuable insights into their target markets, industry trends, and competitive landscape. They collect, analyse, and interpret data to help businesses make informed decisions and develop effective strategies. As a leading market research company in South Africa, Insight Survey offers a wide range of research services tailored to your specific needs. 

Researching a B2B company involves gathering information about the company’s products or services, market position, competitors, and industry trends. This can be done through primary research (e.g., interviews with key stakeholders), secondary research (e.g., reviewing industry reports and news articles), and online research (e.g., visiting the company’s website and social media pages). Partnering with B2B research companies like Insight Survey can provide comprehensive insights into your B2B market.