Last Updated: October 2025

Endless Luxury (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you visit our website, communicate with us, or use any of our services.

By using our website or engaging our services, you consent to the practices described in this Privacy Policy.

1. Information We Collect
We may collect the following types of information:

1.1. Personal Information
Information you voluntarily provide when making an enquiry or booking, including:

  • Full name
  • Contact details (email address, phone number, address)
  • Payment information (processed securely through authorised gateways)
  • Identification or passport details (for yacht, jet, or travel-related services)
  • Special requests or preferences

1.2. Automatically Collected Information
When you visit our website, we may automatically collect:

  • IP address and browser type
  • Device information
  • Pages visited and time spent on the site
  • Cookies and analytics data (see Section 6)

2. How We Use Your Information
Your data is used for legitimate business purposes, including:

  • Processing bookings and payments
  • Providing customer service and responding to enquiries
  • Sending booking confirmations, updates, or related communications
  • Improving our website, services, and customer experience
  • Complying with legal, regulatory, or security obligations
  • Sending marketing communications (only with your consent)

3. Data Storage and Security

  • We implement strict security measures to protect your personal data from unauthorised access, alteration, or disclosure.
  • Data is stored on secure servers with encryption and access control protocols.
  • Payment data is processed through certified third-party providers and not stored on our servers.
  • We retain your data only for as long as necessary to fulfil the purpose for which it was collected or as required by law.

4. Sharing of Information
We do not sell or rent personal data. However, we may share limited information with:

  • Service partners and affiliates (chauffeur, yacht, or aircraft operators) to fulfil your booking
  • Payment processors for secure transaction handling
  • Legal or regulatory authorities, if required by law or court order
  • Trusted third-party providers assisting in analytics, IT support, or communication platforms (bound by confidentiality agreements)

5. Your Rights
You have the following rights regarding your personal data:

  • Access: Request a copy of the information we hold about you
  • Correction: Request updates or corrections to your information
  • Deletion: Request deletion of your personal data where legally permissible
  • Objection: Opt out of certain data uses, including direct marketing
  • Portability: Request a copy of your data in a structured, commonly used format

To exercise any of these rights, please contact us at privacy@endlessluxury.co.za

6. Cookies and Analytics
Our website uses cookies to enhance user experience, analyse traffic, and improve performance. You may adjust your browser settings to block or delete cookies, but certain website features may not function properly as a result. We may also use tools like Google Analytics to track website performance. These services collect non-personal, aggregated data to help us optimise user experience.

7. Marketing Communications
We may send promotional messages or updates about our services only with your consent. You can opt out of receiving marketing communications at any time by clicking “unsubscribe” in any email or contacting us directly.

8. International Data Transfers
If you are located outside South Africa, your data may be transferred to and processed in countries where our partners or service providers operate. We ensure that such transfers comply with applicable data protection regulations, including POPIA and GDPR.

9. Children’s Privacy
Our website and services are not directed toward individuals under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that a minor has provided personal data, we will delete it promptly.

10. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The revised version will be posted on our website with the updated effective date.

11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact:

philipokoh24@gmail.com
www.endlessluxury.co.za
+27 83 372 7295